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What should an offer look like in terms of content?

Each offer that is sent to the client should follow a basic form, presentation and visual harmony. Therefore, the basis of every offer in terms of content contains:

• Subject (of the email) - which defines the destination the offer is being sent for (can be modified as required),

• Addressing the client - when it comes to a new customer, we always address them by their surname (unless the client prefers otherwise). We begin each of our offers with an address,

• Thank you - at the beginning of our offers, we always thank the client for using our services, their loyalty, as well as feedback,

• The offer - the basic structure of the offer follows the Thank-you

• Offer of additional services - after the offer of tickets based on the client’s preferences, we always have room to offer additional services (insurance, transfer, accommodation, etc.),

• Reassurance - we will always reassure the client before the conclusion of the offer that we are available to answer any questions they may have,

• Sign-off, thank you, address - we always conclude our offer with a thank you and a wish for a successful day, as well as the name and surname of the person who made and sent the offer.

The formal aspect of the offer:

• Header and footer of the company that created the offer (logo, contact details, link to the GTC/website/FAQ, name and surname of the person who prepared the offer),

• Formatting: aligning texts/images in the centre (depending on the resolution and the settings of the tool used to prepare the offer).

Typeface and font:

• Greeting: Work Sans, size 16.5 (black colour),

• Intro: Work Sans, size 11 (grey),

• Airport Code Header:: Work Sans, size 30 (white),

• Airport Code Main Body: Work Sans, size 10.5 (orange colour),

• Main Body: Work Sans, size 10.5 (grey colour),

• Image: selection based on arrival destination,

• Background: pearl in combination with apricot colour.

Example: